The JEDI identity celebrates the entrepreneurial spirit of the organization, while focusing on the competitive advantage offered to businesses in the region. It is bold, modern, exciting and creates an air of professionalism and dynamic opportunity.
For any questions regarding the application of the brand, please contact:
Joint Economic Development Initiative
The JEDI logo should appear in some form on all communications, marketing and brand materials.
The full signature of the JEDI logo includes the organization’s full name, Joint Economic Development Initiative. It should be used when there is no context for what JEDI does as an organization. If context exists in the form of descriptive, supportive copy or otherwise, please use the simplified lock-up version of the logo.
The full signature is available to be used in one colour and reverse. It is important to ensure that there is enough contrast between the logo and the background
Vertical
On materials where the audience has a clear understanding of JEDI’s full name, the simplified logo can be used (brochures, websites, etc.).
The vertical version of the JEDI logo is the primary lock-up. It is available in one colour and reverse. Please ensure there is ample contrast between the logo and the background when choosing which colour to use.
Horizontal
The horizontal lock-up of the JEDI logo should only be used when there is not enough space for the vertical version (e.g. website navigation bar). It is available in one colour and reverse.
Like the simplified version of the logo, the icon can be used independently when the name JEDI appears elsewhere on the materials.
It is available in one colour and reverse. Please ensure there is ample contrast between the logo and the background when choosing which colour to use.
The wordmark and tagline lock-up can be used in layouts where the icon appears separately. It serves as an excellent way to punctuate copy, and adds versatility to the brand.
It is available in one colour and reverse. Please ensure there is ample contrast between the logo and the background when choosing which colour to use.
Always maintain the minimum clear space around the JEDI logo. The minimum protective space is X, where X is equal to the height of the type. This space is required around all sides of the logo – including background edges and trims.
MINIMUM SIZE
Minimum size refers to the smallest at which the logo may be reproduced to ensure its legibility.
JEDI is represented in five (5) principal colours. Each color has a corresponding Pantone® value, a four-colour process (CMYK) breakdown and a Hex value specifically for online use.
These colours are important to the brand identity system and must never be adjusted.
PMS 032 C0 M94 Y76 K0 #f6303e
PMS 361 C76 M3 Y100 K0 #3baf29
PMS 130 C0 M39 Y100 K0 #fba704
PMS 433 C75 M8 Y27 K0 #00aebc
PMS 433 C81 M68 Y58 K67 #1c252c
To maintain consistency in JEDI’s branding and advertising materials, a unique photo treatment has been developed using each of the brand colours.
The following typeface should be used for all JEDI print applications. The use of this typeface will maintain a consistent and cohesive appearance on all materials.
Proxima Nova Bold should be used for all headlines.
Proxima Nova Regular should be used for all supporting copy. Font variants include alternate weights and oblique.
Information: myfonts.com
Information: myfonts.com
When working with PC (Windows system) desktop communication media, such as Word™ or other Office™ templates, the fonts listed below can be used in place. Although these are adequate substitutions, they should only be used in situations where the primary typefaces are not available.
